Your Brand is not your logo. It’s your DNA.
And just like our human DNA shapes us into individuals, your company’s DNA establishes what makes you different from the rest of the pack. Branding is more than skin-deep. It’s not a superficial collection of images, colors, or sounds. It’s at the core of your company’s existence. It answers the 4 questions every customer asks before they consider your company or its services.
- Do I know you?
- Do I understand you?
- Does it matter to me?
- Do I trust you?